Are you missing a trick when it comes to exhibiting at an event?

Do you or would you like to exhibit at events?

Like fairs, trade shows, exhibitions, conferences, expos etc.

I remember when I first did an event, it felt quite scary! Usually, I worked behind my computer, using social media as a way of meeting people, or word of mouth and some networking here and there, I was going to set my business up as a shopfront with no products (!) – finding a way of making counselling a thing that people would come and talk to me about wasn’t easy – selling counselling always felt a bit ‘wrong’ anyway and as for people coming over to me, ahem!!

I quickly realised I would have to do something different to get people over to chat to me. Here are my tops tips to capture people’s imaginations and get them over.

Of course there are basics such as:

– Having a table cloth that covers your table.
– Having your business cards and information leaflets.
– Having a name tag.
– Having holders for your cards and leaflets
– Catching the eye of people as they walk round and smiling at them.

There are lots of other tactics you could try

– Have a compelling offer that is only available if they book at that event or a short time period after.

– Have a competition with a worthwhile prize.

– Have drinks and/or snacks on the table that people will stop and help themselves to.

– Have an object or sign that catches the eye on your table, I have heard of people using tree branches with cards hanging off them, a wheelbarrow of beer, a big model of an animal, a game etc etc

– Offer something practical to do, I love to use essential oils with people so I invite them to make an anti-stress roller or calming room spray. We are busy making something together, chatting, perhaps having a joke, it relaxes people, hopefully they remember me!

– Understand that all events have a ‘flow’ a way that visitors snake around a room in one direction – you may not be able to change where your stand is but you can try and make the best of it.

– Capture visitors details using your prize draw etc.

– Always follow up quickly after an event – timetable it in your diary!

What could you try? Could you use or adapt any of these ideas?

All the best with your event.
Juliet

PS Would you like to be part of one of my wellbeing events? Click here to sign up

It’s the final line up…..!

For those of you old enough to remember: sung to the tune of ‘It’s the Final Countdown’ by Europe! Juliet Powell Choice Therapy

It’s just three weeks away until the Choice Therapy, Community Health & Wellness Fair in the great space at Lidgett Grove Methodist Church in Acomb, York. Saturday 15th October 1pm – 3:30pm – Tickets: Adults £2 Children- free

Helping local people talk to and support local health & wellness businesses.

I always think it’s nice to know a little about who will be there, think who you would like to talk to, think about the workshops you would like to attend. So here goes:

Choice Therapy – I expect you have worked out that I will be there with a stand and mini-workshop, there’s a lot in the media around building resilience in children and with good reason, pick up tips, ideas and chat about what could work for you (an introduction to my full workshop later in October) plus information about other workshops and working one to one with me and information about the Parent Social. (plus I support small business owners)

The Happy Healing Hut – Meet Claire at her stand, you can’t miss it, very colourful! She will chat to you about kinesiology and how it can support you and your family. She is is doing a great interactive workshop getting young and old to try out some of the techniques, leaving you feeling better and brighter. She is a knowledgeable and natural speaker and one not to be missed.

The Body Shop at Home – You will get a lovely waft of the Body Shop goodies Wendy is bringing to the Fair (perhaps a bit of early Christmas shopping, eek!). Also Wendy will be offering donation based mini-taster facials, hand and arm massages and eye liner application techniques. Some great discounts.

NRG Healing – Lindsay will be at the Fair with her crystals and salt lamps, she is a Reiki teacher, crystal healer and salt lamp seller. I personally can’t wait to get my hands on a salt lamp!

Yoga with Alison – Alison is doing one of our popular mini-workshops with the fab title “yoga for knackered parents”, Alison is a firm believer in taking time for yourself and will do some supportive, accessible yoga with you.

Emma Norsworthy – You may remember Emma from my last Fair who did one of our workshops. This time she will have a stand and will spend time with you discussing the Arbonne products and how they can support you.

Laughter with Jude – Eagerly anticipated…. Jude will be doing one of her legendary mini laughter workshops: fun, connecting and hilarious! She also has a stand where you can chat in more detail with her about the laughter therapy, soul plans and much more.

Adela Parzanese – Another gorgeous smelling stand, all those lovely Neal’s Yard essential oils and products. Adela is also doing one of our workshops which sounds intriguing – Organic Family Medicine Cabinet. One not to be missed.

Maxine Forster – You may know Maxine from Horses for Children, however, at the Fair she will be selling gorgeous Nepalese accessories as she fundraises for the people in Nepal after the earthquakes. Scarves, bangles, purses and more (Christmas shopping?!)

3R Restore, Rebalance, Renew – Meet Biddie she will listen, advise and support around Restore, Re balance and Renew, she is a  Mum who has felt the same as many of you. Real mums, Real results. In a pressured society you are expected to hit the gym and get your pre-baby body back instantly like the celebrities. She wants to change that and make changes from the inside out. Be confident in the body you have, strengthen your core and look after yourself, then you will feel and see real results with The PT for Your Tummy.

Rachel Banks – Try out, browse and ask questions about some of the lovely range of Forever Living products. The Sonya skincare serum is one of my favourites! Some more Christmas shopping!

Five Star Hypnotherapy – Ever wondered how hypnotherapy works, how can it help to relax and reduce stress? Anthony will be on hand to explain, answer questions and help with simple techniques to support you.

Viriam Massage – I know from first hand experience how good Jacqueline’s face lift massages are! Ask her about them and many more massage techniques she provides. She is offering mini-treatments and a chance to chat about what she does.

Carole Green – The Colour & Style Coach – I’m not sure how many Fairs can boast a colour coach, however, we have one! Carole specialises in working on the colours and styles that suit you, your skin tone, face shape and body shape – with great effect.

Pure Zest – If you want to find solutions and better ways of working Elaine is your person, she runs Pure Zest with Sharyn and will be at the Fair discussing co-working and ways to work in a cost effective way at the Pure Zest office space.

Anne Gledhill – Anne is a midwife of some experience and now works as an independent midwife. Answering all your questions and supporting you with this stage of your life.

Crafty Corner – Two ambitious local teenagers (one being my daughter!) are offering low cost crafts for your children to have a go at with activities suitable for younger ones such as colouring and drawing to creating friendships bracelets and origami for slightly older ones.

Refreshments – Home baked goodies, healthy snacks and drinks for all the family.

I think you’ll agree that’s quite a line-up.  I can’t wait to meet you.

There will be goody bags for the first 20 people to arrive at the Fair AND there will be a fabulous prize draw as you enter the Fair, all you need to do is pass your email address to us, to be in with a chance of winning.

Have a lovely day

Juliet

Website

 

The Latest from Choice Therapy, Parent Social and the Fair

email header september

I had no intention of taking virtually the whole summer off work but it does seem to have been like that! I continued to see clients, however, my workshops, socials and Fair planning had a break and it was great (if a little trying!) to spend time with my family and get away on holiday and a few camping trips thrown in.

I hope your summer went well, I must admit half way through I started to struggle, it seemed so long until my children went back to school and we had already had our main holiday and the summer stretched out in front of us, with a bit of support and asking for help and an unplanned camping trip we did make it through and now they are back.

So now, I am back full of great ideas and plans which my break helped me to give consideration to and see a way forward with the socials and workshops.

PARENT SOCIAL UPDATE
I am very pleased that I have at last found a more permanent location for the Parent Socials, I loved meeting everyone in the great local cafes (and there’s no reason why we can’t sometimes still do that) but I did feel that some people couldn’t be so open, as there were other people around, also moving the day and location meant some people couldn’t keep track of when and where it was. A stroke of luck meant I contacted the Friends Meeting House in Acomb (very close to me) and asked if I could use a room there and it has all come together. I am also hoping to use the venue for my workshops there too in the future. Click the link below to find out more:
Parent Socials

HEALTH & WELLNESS FAIR NEWS
The second Choice Therapy – Health & Wellness Fair is also well underway. I am really pleased we are at Lidgett Grove Methodist Church in Acomb, York. We are having a Saturday afternoon fair aimed at parents and families with therapists, practitioners, wellness product providers, mini workshops and talks all there to support you and your family. We already have massage, yoga, reiki, kinesiology, essential oils, colour consultation, spiritual healing, counselling, parent support, aromatherapy, laughter therapy, crystals and lots more. Your chance to have proper conversations, listen to experienced wellness providers, try out treatments, have a cuppa and a chat. Entry is £2 for adults and children are free. We look forward to meeting you and welcoming you to the Fair.

Details:
Date: Saturday 15th October
Time: 1pm-3:30pm
Place: Lidgett Grove Methodist Church, Wheatlands Grove, York, YO26 5NH
Tickets: Adults – £2 Children – Free
(If you would like a stand get in touch to find out how to reserve your place, there are only a few remaining)

WORKSHOPS UPDATE
Choice Therapy have launched the 2016 -2017 workshop programme supporting parents of tweens (8+) and teens. Our first workshop is on supporting ourselves and our children with starting secondary school and is on 30 September in my airy attic room on Wetherby Road, Acomb. These workshops are small, supportive, informative, helpful and empowering.
See the link below to my website to find out more:
Workshops

ONE TO ONE UPDATE
If you could do with a session or 2, one to one with me, talking in confidence about your life, family or situation, get in touch to arrange a 1 hour session – help lighten the load, get something off your chest, find out what support is available. Talk to someone who understands and gets it.
email me on: juliet@choicetherapyyork.com

So I think you are up to date now, get in touch if you want more information or just to say hello.

Have a great September
Juliet x